AWB Edge

AWB Edge is an exclusive benefit for AWB members. Years in the making and the result of listening to our members, this is an on-demand training platform that focuses on the soft skills our members say are critical for their Washington-based business.

Members that take advantage of this turn-key, extremely affordable professional development resource will build a more sustainable world-class sales and customer service function that drives new customer growth, market expansion, and long-term client retention.

AWB partnered with renowned sales and service training firm, Game Face, Inc. (www.GameFaceInc.com), to deliver this AWB Edge training to our valued members.

AWB Edge helps AWB member companies of any size or stage of business turn their people into a competitive advantage. In this increasingly AI-driven world, soft skills like selling, relationship-building, customer service, and leadership are more important than ever.

AWB Edge provides expert training across sales, customer service, sales management, and sales leadership to help organizations drive new business, retain customers, and develop high-performing teams, while reducing the training and coaching burden on management.

Soon, members using AWB Edge will also gain access to an exclusive community of Washington business peers where best practices and learnings are shared with each other.

As outlined in a recent article from the Harvard Business Review titled, Soft Skills Matter Now More Than Ever, According to New Research: "Put simply, as technical complexity rises, the glue that keeps talent productive is social skills - communication, empathy, conflict resolution, and the ability to coordinate diverse expertise."

Soft skills also include building trust and rapport, understanding what motivates people, clarifying concerns, asking the right questions, resolving objections, guiding decisions, expanding one’s network, and solidifying relationships.

AWB Edge is designed for all customer-facing members of your organization, particularly sales and service professionals — from entry-level to the seasoned veteran — as well as all those who manage and lead them.

Organizations looking to further develop individual contributors or prepare promising employees for future internal opportunities will quickly discover that AWB Edge delivers 24/7 gold standard training in sales, service, and management.

AWB Edge contains over 35 hours of content and exercises, accessible to sales and service leaders and their teams 24/7/365. This proven content, which has been used by hundreds of brands in diverse industries throughout the world for more than three decades, continues to result in new clients, market expansion, and long-term client retention for organizations new and old, enterprise and startup — irrespective of market or history.